THE SKIPSTONE GROUP
Turn Followers Into Subscribers.
Social media depends on algorithms. Email depends on you.
Social platforms control who sees your content. Even your best ideas can disappear in the feed. We help leaders move their audience off rented channels and into owned lists—where trust, reach, and revenue grow.
Let’s design your email strategy.
A sequence of skips outperforms a single splash.
The Skipstone Group builds and runs your email engine.
We write high-performing email sequences that nurture trust and drive action.We manage weekly newsletters that extend your influence and keep you top-of-mind.We guide you in converting social media followers into email subscribers so your audience is yours to reach, anytime.
Scale Influence Through Email.
Without an email list, you don’t own the connection to your audience.
Don't bet your audience on an algorithm.
Let’s design your email strategy.
eCommerce Email Marketing Specialist (Klaviyo)Location: Northwest Arkansas
Employment Type: ContractAbout the Role
We are looking for an E-Commerce Email Marketing Specialist with hands-on experience in Klaviyo to plan, build, and optimize automated customer journeys and lifecycle campaigns. This role is focused on driving engagement, conversions, and repeat purchases through strategic email flows and segmented campaigns.Responsibilities
Design, build, and optimize automated email sequences in Klaviyo, including: Welcome series, Abandoned cart flows, Post-purchase follow-ups, Re-engagement campaignsSegment audiences using behavioral and demographic data for precise targeting.Write, edit, and test email copy for high open rates, CTR, and conversions.Monitor deliverability, list hygiene, and compliance with email marketing regulations (CAN-SPAM, GDPR, etc.).Run A/B tests on subject lines, creative, send times, and offers.Analyze performance data, create reports, and recommend improvements.Collaborate with design, product, and customer experience teams to align campaigns with brand and business goals.Qualifications
2–4 years of experience in email marketing for e-commerce brands.Proven expertise with Klaviyo, including flows, campaigns, and integrations.Strong understanding of lifecycle marketing and customer retention strategies.Experience with segmentation, personalization, and dynamic content.Basic HTML/CSS for email formatting a plus.Data-driven mindset with ability to translate analytics into action.Excellent writing and editing skills for concise, persuasive copy.Nice to HaveExperience with SMS marketing through Klaviyo or other platforms.Familiarity with Shopify, WooCommerce, or other e-commerce platforms.Graphic design skills (Canva, Figma, Adobe).
Submit Contact