

Ghostwriting + Newsletter Growth Strategies
Too many leaders chase social media trends and rely on algorithms, hoping it gets them in front of the right eyes.
But longterm growth comes from showing up consistently and building channels you actually own, like email.
Skipstone helps founders and organizations launch and run weekly email newsletters, so you don't have to rely on algorithms to stay visible.
You’re building something and your expertise can be turned into premium content that builds trust and authority in your industry.
You’ve built an audience by creating incredible content. But unless you own your distribution channel, you’re just renting your audience.
Your email list could be your strongest (and most affordable) marketing channel. Let’s put your list to work.
We select your ideas from notes, conversations, and past content.
We shape that raw material into a clear, readable weekly email, social content, etc.
We keep it skipping by sending consistently, so momentum builds week after week.
We help you launch and run a weekly newsletter that reflects your thinking and builds trust over time.
We turn your ideas into social content that supports your newsletter instead of competing with it.
We design email automations—like welcome flows and educational sequences—that onboard subscribers and work in the background.