WE’VE WORKED WITH PEOPLE LIKE
A WRITING PARTNER
With the help of LLMs, it's never been easier to make competent, generic content in seconds now. Which means competent, generic content is worth less than it's ever been. But when everyone is using the same large language models to express their ideas, everyone will start sounding the same. The leaders who will own the future are the ones who are investing their unique point of view, documenting it, and building their own personal language model. A dedicated, human writing partner helps you articulate what makes you worth following, put it into words, and compound your influence through strategic distribution without demanding more of your time.
PROOF OF WORK
Local News
NWA Daily
A daily newsletter keeping Northwest Arkansas informed, grown to 40,000+ subscribers.
Podcast Newsletter
Ozark Weekly
The weekly companion newsletter to The Ozark Podcast, built from the hosts' own voice and stories.
Weekly Newsletter
Self Control
A weekly newsletter helping readers build healthier habits with technology.
HOW IT WORKS
1
Discovery call
We learn your voice, your audience, and what success looks like.
2
Strategy & scope
We define the content plan and cadence before any writing starts.
3
We write, you approve
Drafts land in your inbox. You approve or request changes. Nothing goes out without your sign-off.
4
It runs like clockwork
Your list keeps hearing from you, consistently, without it living on your plate.
WHAT CLIENTS SAY
Loved by our clients
Don't take our word for it. Real results from people who trusted us with their audience.
“I knew we weren't getting enough out of our email list but didn't have the bandwidth to fix it myself. Tad audited everything, cleaned up a subscriber list I wasn't sure I could trust anymore, and rebuilt our welcome automations. We had 14 different welcome flows, built up over years, with outdated logic connecting them. He consolidated them into a handful that actually make sense, with branch logic so someone doesn't get hit with three welcome sequences at once. Now those flows are running 50-90% open rates and click rates as high as 37%. Beyond the numbers, it freed me up to actually focus on the content which is the most important part of our business.”
Nik Kennett
Founder, Away Together
“Tad and the team at Skipstone have been a great partner for us at The Ozark Podcast. In only 6 months, they've built our newsletter audience to over 1K subscribers from scratch and put us on a clear, sustainable growth strategy. One of the many things we've appreciated is their ability to understand our scope and (more importantly) communicate it authentically. They are first and foremost great listeners, which results in great partners. We would highly recommend Skipstone to anyone looking to strengthen their connection with an audience through newsletters.”
Daniel Matthews
Producer and Co-Founder, The Ozark Podcast
Tad Moore
FOUNDER, SKIPSTONE
As Director of Operations and Lead Writer at NWA Daily, Tad Moore helped take the newsletter from 18,000 to more than 40,000 subscribers and build it into one of Northwest Arkansas’s fastest-growing, newsletter-first media companies. He started Skipstone Group to ghostwrite for creators, entrepreneurs and founder-led brands. He helps them build trust through their writing and grow an email audience they own.
FAQ
How involved do I need to be?
As little or as much as you want. Most clients spend under 15 minutes a week reviewing and approving drafts.
What if I don't like a draft?
You can request revisions before anything goes out. Nothing is sent without your approval.
How fast can we start?
Most clients are live within 1-2 weeks of the discovery call, once strategy and voice are locked in.
Do you write for my industry?
We've written for founders, coaches, agencies, and creators across a range of niches. The process adapts to your voice and audience, not the other way around.
